Canine Hip and Joint is not your average joint formula. The yummy, natural bacon flavored soft chews are made with egg membrane, curcumin and BeneCell™ to support joint health. The unique combination of ingredients is designed to maintain cartilage and connective tissue, enhance joint function and reduce inflammation.


We have spent over a year working on a precise formula that goes beyond today's standard offerings. 

 BeneCell is a key element of the formula. When dealing with soft tissue damage there is a need by the body to repair. BeneCell has the unique ability to produce new cells allowing animals to better cope with injury and/or disease. Another key element of this product is the use of egg shell membrane (ESM). The ESM used in our soft chew was hand selected due to its proven efficacy. A study with 57 dogs showed noticeable improvement in joint mobility within just 7 days. The ingredient includes several key components including collagen, elastin and glycosaminoglycans (GAGS) including: glucosamine and chondroitin. Finally, the third key ingredient is curcumin. We have sourced a very particular curcumin ingredient for its proven efficacy as an anti-inflammatory. When dogs are suffering from joint pain an effective anti-inflammatory is critical an element most pet products do not address.


Egg shell membrane provides nutritional building blocks to promote natural joint health, stability, and flexibility. The documented benefits include:

  • Improve range of motion; i.e. mobility, flexibility, and function
  • Promote a natural anti-inflammatory response
  • Provide antioxidants that reduce free radicals for healthy joints
  • Provide a collagen and fibrous protein critical to cartilage strength and elasticity


Inflammation is the body’s biological response to irritation, injury, or infection. It is a protective measure of the

body, intended to limit the damage caused by harmful stimuli, such as pathogens, irritants, or damaged cells and tissue. Wherever it occurs, however, inflammation causes discomfort. Curcumin is a powerful anti-inflammatory that helps reduce swelling along with associated pain. The curcumin used in our joint support soft chew is a patented delivery form of curcumin utilizing proprietary technology. This synergy improves the oral bioavailability and absorption of curcumin. There have been numerous studies with the ingredient demonstrating its ability to down regulate the expression of a series of cytokines, enzymes and transcription factors involved in the natural inflammation response.


The biggest name in the companion animal supplement world by a large margin is glucosamine. Decades of clinical trials with glucosamine have failed to find any consistent benefit, and the balance of the evidence strongly suggests it is no better than a placebo in treating arthritis. There is very little clinical research on glucosamine as a treatment for arthritis in dogs and cats. There are only two clinical trials in dogs. One found no benefit for glucosamine and the other, which had a weaker design, showed little, to no, benefit.

 For this reason, we designed our joint support soft chew without the addition of glucosamine (HCL or sulfate) or chondroitin sulfate. Not only has neither been proven efficacious for joint support but the market is flooded with these 'me-too' products. All three of our active ingredients independently have been proven to be effective and combined create a cutting edge joint support pet product. This product provides a tremendous` point of difference' in what is the most commonly treated ailment in pets.